Helping Canada’s #1 sporting GOODS STORE
CELEBRATE their #2 sport.
THE SITUATION
The 2016 NBA All-Star Weekend in Toronto affirmed Canada's position as a global baller superpower, full stop.
THE SOLVE
Using the #WEGOTNOW hashtag online and in the streets, we followed up our broadcast/online/in-arena anthem by dropping 1,891 #WEGOTNOW limited edition basketballs all over Toronto to commemorate the year that Canadian Dr. James A. Naismith invented basketball, leaking it via social media. Some reactions:
MADE WITH TBWA\CHIAT\DAY IN NEW YORK, NY CEO: Rob Schwartz CCO: Chris Garbutt
CD/AD: Greg Wells CD/CW: Greg Collins CD/AD: Deniz Merlali
Production: Pick N Role, Toronto