THE SITUATION
Showcase and express Toyota's commitment to the future of mobility in all its forms using Toyota-sponsored Olympians.

THE SOLVE
We brought these elite and para athletes together for an epic hockey match like the world has never seen before.

The Saatchi team did a tremendous job in taking our original idea and bringing it home in a fun and compelling way.

BONUS TRACK Toyota doesn’t just sponsor big name athletes — they back hundreds of athletes in local markets worldwide. And no matter if they finish first or 101st, at some point, they all raise their arms in victory or relief. We used this common gesture to create a plug and play idea using existing footage combining these local athletes with Toyota’s global stars.

This idea was also crafted and made by Saatchi & Saatchi: