Keeping investor anxiety – and THE HORSE IT RODE IN ON – at bay. (SORTA).

THE SITUATION
If there’s anything that stresses people out, it’s investing and tech. And when you put them together, folks get anxious over trades going through.

THE SOLVE
We used TD Ameritrade’s real life star traders to demonstrate how thinkorswim makes online trading a lot less painful.

THE STATS Fun fact: this commercial was yanked off the air twice because of angry viewer mail, only to be reinstated by TDA because of… wait for it…letters protesting that it was pulled.

Also, Jimmy Kimmel used our spot as inspiration to plead his case for a national ban on exotic comfort animals: