The rush of head meeting headrest never, ever gets old. #PSA
THE SITUATION
There are a million reasons why anyone can use to rationalize buying the first Sonata Turbo: better gas mileage, improved torque, etc.
THE SOLVE
Show the only emotional bullet point you need: those two seconds of euphoria you feel whenever the turbo kicks in.
THE STATS A total sellout that took the Sonata brand over the 200,000 sales mark in the U.S. for the first time ever.
MADE WITH INNOCEAN IN HUNTINGTON BEACH, CA
ECD: Jeff Spiegel
CDs: Robert Prins, Doug James
ACD/CW: Greg Collins
Producer: Shelley Eisner
Photographer: Nadav Kandar
Director: Mark Romanek
That Voice: Jeff Bridges