AS SEEN IN CAR & DRIVER, MOTOR TREND AND ebay.

THE SITUATION
Z owners are a zealous bunch. Not just driving beautiful cars, but also collecting various paraphernalia — such as print ad. The idea was to “make something cool enough so that guys will rip out the ads, hang ‘em up in their cubicle or garage or maybe even sell ‘em on eBay.”

THE SOLVE
Show the angel/devil purchase dilemma in guy-speak, like a tournament bracket, next to a sick shot of the Z.

THE STATS These are the first spreads from the campaign, which ran for three model years. Yes, you can find them on eBay for about $10 each. No, they’re not my reprints.

On a personal note, I’ll never forget walking into Chiat, rounding the corner past Lee Clow’s office, and seeing that he hung one on the wall in his office. (hey, lions are great, but that’s pretty cool, too!)