GETTING MORE HEADS IN BEDS and RUMPS IN ROOMS. (Mullets SOLD SEPARATELY)

THE SITUATION
The folks at Hilton headquarters wanted to send a message to their franchisees, and they needed to send it in a hurry.

Specifically, that from now on, it's not gonna be hotel advertising as usual.

THE SOLVE
We hit on the idea that a Hilton marketing director "found" an old 80’s marketing VHS how-to tape up in his attic during lockdown. So he decided to share it at a franchisee convention as a fun throwback to show how it used to be done. Mostly.

Elapsed time from briefing to shipping to laughing: 8 days.