soda hits different when IT shoots out your nose.
THE SITUATION
Pepsi was on an interplanetary mission to Refresh Everything — even their Super Bowl ads.
THE SOLVE
We created the world's first Online Super Bowl Party with Will Arnett, Andy Richter, Paul Scheer and Andy Daly (it was a great excuse to just let ‘er rip without broadcast standards wagging their fingers at us).
THE STATS 14MM+ views and one of the most fun shoots I’ve ever been a part of.
HEADS-UP There’s about 10 minutes’ worth of episodes and promos.
MADE WITH TBWA\CHIAT\DAY IN LOS ANGELES, CA
CCO: Lee Clow
ECDs: Rob Schwartz, Joe Shands
CD/CW: Greg Collins, Rich Siegel ACD/CW: Chris Jones
PRODUCERS: Jane Krull, Richard O’Neill DIRECTORS: The Russo Brothers
THE PROMOS