BUILDING A NEW BRAND FROM THE GROUND UP. (OH-AND INVENTING A NEW CATEGORY)

THE SITUATION
OSV is a new venture capital fund created by legendary investor/author Jim O'Shaughnessy. Its mission is to help promising creators in the arts, sciences and tech thrive by removing the barriers of age, education, gender, location and lack of resources.

THE SOLVE
In creating the first B2C (as in business-to-creator) campaign, we launched OSV through the lens of a fund that 100% gets the ups and downs creators face in getting great ideas off the page and onto the stage.

We crafted everything from the ground up, including brand architecture, logo/identity, style guide, website and accompanying social posts, as well as these brand launch film and evergreen/teaser films.

THE STATS
To date, OSV has received 7x initial queries over original estimates.