BEFORE DRUNK ONLINE SHOPPING BECAME A THING, THERE WAS THIS.

THE SITUATION
I worked on an assignment for The Partnership for a Drug-Free America, and to me, the end product came up kinda short. So we racked our brains after hours to make something better.

THE SOLVE
An Emmy-nominated spot that still stands as one of the five most remembered ads in Partnership history.

Total production cost: $500.

(yup, I still have the bank)