THE SITUATION
The Salvation Army needed an emotionally resonant spot driving donations to fund their ongoing criticial drug and alcohol rehabilitation efforts for the needy.
We had no time, no budget and no production favors to fall back on.
THE SOLVE
We dug deep within our hearts to think about the second chances we wish we could have in our own lives, then channeled those thoughts into crafting a powerful PSA.
DON’T HAVE A big BUDGET?
just HAVE A big IDEA.
MADE WITH THE MILLER GROUP IN LOS ANGELES, CA CEO/CCO: Renee Miller
ECD/CW: Greg Collins
CD/AD: Bill Hornstein
AD: Maya Wynant EP: Gary M. Bettman Account Director: Bill Williams Editor: Nick Sanders
Music: duotone audio group, New York