turning an analog farming tool Into a digital weapon TO FIGHT climate change.

THE SITUATION
The mountains of Northern Colombia get more rain than any other part of the world. The farmers who live and work there have no way to prepare and protect their lands from heavy rainfall. This ruins millions of acres of crops each season, including Cassava, the main ingredient in Cerveza Nativa.

THE SOLVE
We created Nativa Meter, a modern take on the time-tested farmers’ rain gauge. Working with meteorologists and agronomists, our package re-design connects farmers with the advice and tools needed to help protect all their crops – especially Cassava.

THE STATS
It’s early returns but so far:
280,000+ acres of farmland protected
AB-InBev sharing Nativa Meter with other LATAM brands