Recycling New York City GARBAGE into a whole new medium.

THE SITUATION
In New York City, people don’t realize how much food they waste, while countless others have no idea where their next meal is coming from.

THE SOLVE
Malnutrition labels were placed on New York City trash cans, bags, dumpsters, and garbage truck, each one with staggering statistics on food waste and insecurity.

THE STATS
280,000+ lbs of food rescued & donated to NYC food banks $17.8MM+ Earned Media 170MM+ Total Impressions 742K+ Total Engagements