Harvesting old pineapple leaves into a NEW $100M planet-saving industry.

THE SITUATION
From the first pineapple James Dole picked from a tree in Wahiawa, Oahu back in 1901, Dole has had to deal with a perpetual problem:

What happens to all those pineapple leaves after harvest time? Do you leave them to rot on the ground, or, do you send them off to landfills?

Either way, greenhouse gases happen.

THE SOLVE
Dole partnered with the geniuses at Ananas Anam to create a sustainable solution: Piñatex — A vegan leather alternative made entirely from discarded pineapple leaves.

We supported this partnership with launch and ongoing marketing materials, including a film showcasing the infinite possibilities of Piñatex, which has grown from being a great idea on paper to being used by over 100 brands, including everyone from H&M to Nike.